Mass Calling and Texting Service

Many of us are looking forward to celebrating Easter in church this April. There’s a lot to do to get ready. Is your church texting system doing its part? Task #1: In church vs. Online For many of us, 2019 was the last Easter we spent physically in church. This April, many are looking forward to celebrating in church again. However, there may be a significant number of your flock who are still “at risk” and would prefer to join you online. What to do: It’s not too early to set up a Data Capture Campaign (Text Bot, no links) to ask. Using this automated series of text messages, you can find out who’s planning to be in church and who’s planning on remaining online. Who to contact: Connect with your regular membership, those in your “new guest” nurturing group, and perhaps even those who have joined you online during COVID-19 but have never entered your church doors. Top Tip: Once you have your attendee list, you can cross reference that with the information in your church texting syst...

No matter what you’ve heard, shortcode keywords are still a very relevant way for your church members and first-time guests to opt in to your ministry campaigns and events. Aren’t the mobile carriers stopping their support of short codes? Not exactly. Regular short codes (unique to an organization—not used by anyone outside of that organization) will stay. Shared short codes (bought by one organization and shared with other organizations) are being phased out. The reason that the mobile carriers are stopping the use of shared short codes is the change to A2P 10DLC (Application to Person, 10-Digit Long Code): a more spam-free, texting system with less carrier filtering. Once the new system is in place, shared short codes will no longer be used. However, shortcode keywords will still be relevant. Our ministry is using a shared short code. If shared short codes are discontinued, how could shortcode keywords still be relevant?   Glad you asked. The answer is shared, high throughput, ve...

What do you do when someone apologizes for their behavior by telling you that their uncle committed suicide yesterday? One of our PastorsLine staff members, Lisa Aharon, also works as a university English teacher. Several weeks ago, after their morning quiz, one of her students came up to her. The student told her she thinks she may have done poorly because her uncle committed suicide out of the blue yesterday. Asked why she was even in class today, this serious student replied: “But it is English.” Gently holding the student’s hand (with her permission), Lisa quietly asked questions to allow the student to tell her story. It seems the uncle, a businessman, was depressed at his financial situation during the ongoing pandemic. He leaves behind grieving parents and relatives. At first, the student was trembling all over. Just a few minutes later, the student was calm. She was able to rejoin class and work well, putting aside her grief for the moment. This is the power of human contact. I...

Email is still an important part of a complete, church, digital communication strategy. In situations such as highly-targeted content and long-term nurture, email gives you as many characters as you like to share your message. However, text, with its 98% open rate should be your primary tool. And for effective use of SMS in your ministry, a Bulk Text Messaging Service for churches is your best option. Benefits of a Mass Calling and Texting Service A Mass Calling and Texting Service offers several advantages over email that are valuable to a church marketing strategy. Some of these benefits include: Higher open and response rates : SMS messages have a much higher open rate than email. Data compiled by the well-known email app, Mailchimp found that email open rates varied between 15-28 percent, for an average open rate of 21.33 percent. Compare that with an SMS open rate of 98 percent (as mentioned above)...with 95 percent of those texts being answered within 3 minutes of receipt. Pe...

Using cell phones and text for church correspondence was once regarded as a kind of irreverent, even disrespectful, thing. Now, for most of our audiences, it is so 'second nature' that if you don't pursue the opportunity, the church will miss out on a significant way for the members to become more associated with their families and Jesus. What Is PastorsLine? PastorsLine is one of the leading tools built for churches to help pastors and church leaders manage church operations—be it communication, analysis, or administrative management,  this tool can help you with everything. Today, we are going to discuss one of the most admired features of the software - Text messaging service.  PastorsLine has a strong infrastructure and backend which enables them to provide the best text messaging service to pastors or church leaders.  The PastorsLine platform includes a cloud-based text and voice framework that allows you to quickly create your database. Then, you choose from fun an...

Today’s world is a fast-paced, chaotic and technology-oriented world. In such a scenario, it has become increasingly difficult for organizations such as churches to promote their ideas or increase their followers. Increasing technological influences on calls for churches to also become technologically advanced and promote their policies and ideas through modern techniques such as a bulk text messaging service , WhatsApp and Facebook forwards, Instagram stories, and so on. It’s great to see that using a bulk text messaging service has already been working wonders for churches and has proven beneficial in multiple ways. Wondering how? Let’s have a quick look!  How Is Bulk Text Messaging Helping Churches? SMS is a very nice tool which, if used properly, can be used for all official church communication, including the messages that are sent to congregation members, staff members, to potential joinees and volunteers. In case we want to enhance the effectiveness of the process,...

Communication is the key, and it will always be. It doesn’t matter which profession, occupation or field it is. Communication is essential in order to tell people about yourself and help them understand what you are offering. Although churches are not businesses in the traditional sense of the word, it is still very important for them to have effective and positive communications people to make sure that they are connected with their members, first-time guests, and community. The right communications people will also make sure that the church is actively involved in the exchange of knowledge, information, and resources. Why is official communication crucial? What are the benefits of having an official communication channel for churches? Let’s look at the top three reasons. To Convey The Right Information To begin with, official communication makes sure that no wrong messages are conveyed. Every organization has a mission and vision of their own, and so do churche...