Why should you go beyond email and use bulk SMS?

Email is still an important part of a complete, church, digital communication strategy. In situations such as highly-targeted content and long-term nurture, email gives you as many characters as you like to share your message. However, text, with its 98% open rate should be your primary tool. And for effective use of SMS in your ministry, a Bulk Text Messaging Service for churches is your best option.


Benefits of a Mass Calling and Texting Service

A Mass Calling and Texting Service offers several advantages over email that are valuable to a church marketing strategy. Some of these benefits include:

• Higher open and response rates: SMS messages have a much higher open rate than email. Data compiled by the well-known email app, Mailchimp found that email open rates varied between 15-28 percent, for an average open rate of 21.33 percent. Compare that with an SMS open rate of 98 percent (as mentioned above)...with 95 percent of those texts being answered within 3 minutes of receipt.

• Personal preferences: Statistics show that roughly ¾ (75%) of people asked preferred “doing business” via SMS. So, using the Best Text Messaging Service to do your ministry “business” meets people in a way they prefer.

• More suitable for mobile phones: SMS messages were created for mobile phones. Email, on the other hand, was originally designed for a computer monitor. When people try to view their emails on a mobile phone, they can be frustrated. As more and more people are now using smartphones instead of desktops to access the Internet, it is time for churches to focus on SMS.

• Length: Emails are great when you have a lot to say, but when the message is short, using a Church Messaging App is the better option. Ideally, sticking to the one-text limit of 160 characters is best, and this is what people are counting on—short, specific messages that don’t take a lot of time to read.

• Less spam: Many people receive significant amounts of email spam every day. Data shows the email spam rate is about 50%. However, SMS spam is much less common—roughly 10%. As a result, your messages are less likely to get lost in the sea of ​​unwanted communication.

• Multigenerational: We know that mobiles and SMS are the go-to digital device of younger generations, but older people are keeping up. A recent article reported that today, 86 percent of Americans aged 50-59 have and use smartphones. While slightly less (81 percent), the rate is still impressive for those 60-69. Even Americans 70 and older are smartphone users at the quite high rate of 62 percent. Thus, Phone Systems For Churches And Ministries which include bulk texting are a way to communicate with your entire church membership, not just a generation or two.

Bulk SMS using Pastors Line

With so many benefits, your ministry cannot afford to ignore the potential of bulk SMS. Pastors Line is the best tool for pastors and church leaders because it assists them in communicating better. PastorsLine allows you to engage more of your membership. You can use it to inform people about church activities, organize events, send important updates about the church's happenings, get feedback about how the church is answering people’s needs, and coordinate your volunteers—all with personalization options for digital communication with a human feel. Register now to get started!