Why should you go beyond email and use bulk SMS?
Email is still an important part of a complete, church, digital communication strategy. In situations such as highly-targeted content and long-term nurture, email gives you as many characters as you like to share your message. However, text, with its 98% open rate should be your primary tool. And for effective use of SMS in your ministry, a Bulk Text Messaging Service for churches is your best option. Benefits of a Mass Calling and Texting Service A Mass Calling and Texting Service offers several advantages over email that are valuable to a church marketing strategy. Some of these benefits include: Higher open and response rates : SMS messages have a much higher open rate than email. Data compiled by the well-known email app, Mailchimp found that email open rates varied between 15-28 percent, for an average open rate of 21.33 percent. Compare that with an SMS open rate of 98 percent (as mentioned above)...with 95 percent of those texts being answered within 3 minutes of receipt. Pe